For us innovation is creating something new that gives value to the user. We have developed tools and processes that increase the probability of success in the marketplace. Value for a business typically means growth in sales and profit while value for the public sector could mean better solutions for users.

 

InnovationHub Nordic is an organization that works cross-functionally with practical, visual and  exploratory innovation processes for private businesses and public organizations. We help our clients to create new business opportunities and new solutions based on user insight, trends, design and brand building.

 

We try to understand user and customer behavior. Often there is a big difference in what users say they do and what they really do. New insight is an important part of our innovation process as well as creating new ideas and deciding on an innovation portfolio.

 

People tend to find innovation difficult because they experience that innovation fails 9 out of 10 times. The cause of failures, in our opinion, is that traditional innovation tools are inappropriate. Our cross-functional team has a new toolbox for building an innovation culture and creating long term value.

 

Our strategy for innovation processes builds on Nordic values like equality, participation and cooperation. Every innovation is created by the innovation team and is brought to market by a small, dedicated project group. Innovation needs strong support from senior management but managing innovation is fundamentally different from managing ongoing operations.